OUR STORY
Asekuro was born at the intersection of personal passion and firsthand experience. After starting in the personal lines insurance business, our founder, Manuel Klinar, quickly recognized how fragmented and overpriced the industry had become. Later, while helping scale a national mortgage bank, he witnessed the immense strain that insurance costs, payroll inefficiencies, and HR complexities place on growing companies.
What started as a frustration with outdated brokerage models became a mission: to help businesses control costs, streamline operations, and gain real leverage through smarter insurance and employee benefit solutions. Today, Asekuro blends tech, strategic partnerships, and hands-on service to deliver meaningful savings without sacrificing coverage or compliance.
ABOUT US
Asekuro is a modern insurance and HR partner built for today’s employers. We help companies cut costs, simplify operations, and boost employee satisfaction — all powered by expert guidance and smart tech on a fully virtual platform.
OUR MISSION
To empower forward-thinking businesses with scalable, tech-driven insurance and HR solutions that reduce costs, ensure compliance, and elevate the employee experience — so our clients can focus on growing, leading, and thriving in a changing world.
2019
In the bustling cityscape of tech hubs and burgeoning industries, the founders of Virtu Innovations, Alex Martinez and Jamie Lee, identified a critical gap in the market: small to medium-sized businesses struggling to manage HR tasks without the overhead of a full department. From a modest coworking space, they launched their venture with a clear vision to transform the HR landscape.
Our Valuable Team
Alex Martinez
CEO
Jamie Lee
CFO
Sarah Williams
HR Agent
Olivia Chang
HR Agent
Marcus Thompson
HR Agent
Lucas Nguyen
HR Agent
WHO WE SERVE
We work with ambitious businesses and property owners across New Jersey, New York, and Pennsylvania who are ready for a better way to manage risk and protect their teams.
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Mid-sized businesses (50–200 employees): We specialize in helping HR and finance leaders reduce payroll and health insurance costs through our partnership with ADP and our broker-fee-free model.
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Property owners & managers: From HOAs to large commercial portfolios, we design insurance programs that reduce premiums, implement risk management protocols, and keep coverage aligned with your evolving exposures.
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Growing startups & professional services: For teams with lean ops and big ambitions, we provide full-scale support — from compliance to benefits — so you can focus on scaling.
Whether you’re struggling with rising premiums, outdated payroll systems, or lackluster HR tools, Asekuro helps you cut costs without cutting corners.